Cola Wars

Coca Cola sells a billion servings--in cans, bottles and glasses--everyday. You can grab a Coke in almost 200 countries. Its archrival, Pepsi, isn´t too far behind. Like Ford versus Chevy, theirs is a battle not just for customer dollars, but for their hearts and minds as well.

COLA WARS takes a long, hard look at the 0 billion industry that´s built on little more than sugar and water. While there have always been a number of other companies involved, it has long become a two-party battle for soda dominance, and Coke and Pepsi have each had their share of missteps and blunders along the way. Here, experts like Frederick Allen (author of Secret Formula) and Ralph Roberts (author of The Real Ones) help detail the twists and turns in this peculiarly American story, from the original formulation of Coke to the travails both companies have faced as they try to expand their markets to the few corners of the world that have yet to be touched by THE COLA WARS.

Upplagd i sortimentet: 4 September, 2006